Turning customer understanding into experiences that grow your business
Nice Things Studio is a UX and product experience consultancy, partnering with teams from insight to strategy to execution. As expectations outpace everyday experiences, closing that gap is where the real opportunity is.
Services
Choose the support that fits, from a focused assessment to an ongoing partnership. Every engagement meets you where you are.
Understand Your Customer Experience
Audits and heuristic assessments to find out what’s working, what’s breaking, and why
Customer journey and funnel analysis to pinpoint friction
User research and insight synthesis
Identify the Biggest Opportunities
Data-backed recommendations to improve experience and conversion
Clear priorities focused on biggest impact
Team alignment and commitment around a shared vision
Execute Across Teams to Drive Results
Hands-on leadership that keeps work prioritized and on track
Ongoing measurement and adaptation
Go-to-market and customer enablement support
Who It’s For
Nice Things Studio partners with Product, UX and CX leaders who value customer insight, are open to change, and want a trusted partner to help them figure out the right path forward.
Founders and early-stage teams
You're validating direction, clarifying priorities, and building a strong experience foundation as you grow.
SMBs and scaling companies
Your product or service has outgrown its original experience and needs refinement to support the next stage of growth.
Enterprise teams
You're working through a focused experience challenge or an important change initiative.
Case Studies
Real examples of connecting customer needs to better experiences and stronger outcomes.
Protecting user trust as AI products add advertising
Shifted ad ecosystem mix toward modern, native formats by +30 percentage points in a single quarter.
Helping brands navigate the shift to mobile-first experiences
Scaled mobile-first strategy across 200+ brands — earning Google 10X Award.
Using prospective student insight to improve education websites
Translated research into UX changes that drove +31% YoY revenue growth.
Ayumi Rogers
Founder & Principal Consultant
I can't help it. Whenever I interact with a website, an app, or any experience in general, I immediately start mapping how it could be better. That drive to bridge human needs and product strategy is at the heart of my work.
After 18 years at Google advising businesses across every industry on their customer experience, plus recent work bringing that lens to an early-stage AI startup, I founded Nice Things Studio to offer that full-spectrum perspective directly to teams like yours. I help you see what people actually need, and build the experience strategy to deliver on it.
Let’s Talk
Whether you know exactly what you need or you're still figuring it out, a quick conversation is a great place to start.